Orlando, Fla. (PRWEB)
June 22, 2015
Tony Roma’s®, world famous for their signature baby back ribs and grilled steaks, introduces “Summer Shorts”, a digital and social media campaign where Chef Bob Gallagher reveals his tips and tricks for summer grilling. Tony Roma’s will feature a series of videos and new recipes at http://www.TonyRomas.com/SummerShorts, while also giving fans the opportunity to share their recipes, tips and grilling photos for a chance to win prizes including Tony Roma’s gift cards, bottles of its world-famous BBQ sauce and a Kenyon® Revolution Grill.
“For years, guests have asked us to share our secrets on making the perfect rack of ribs and steak on the grill so we decided to reveal some of our best techniques, which we’ve acquired through our 43 years of grilling experience,” said Jim Rogers, Chief Marketing Officer for Romacorp, Inc. “We hope to make backyard BBQs saucier this summer by showing cooks at home how to prepare some of our most craveable menu items and sharing some great new recipes.”
The “Summer Shorts” campaign will run June 22 – July 30 and include a series of instructional videos along with recipes designed to make summer grilling easier and more flavorful. Tony Roma’s Chef Bob Gallagher will teach viewers his unique tips for preparing and grilling ribs, steaks, fish and burgers, as well as his advice on which spices and tools to use while grilling. Tony Roma’s will also share some of the cooking tips on its Facebook and Instagram pages, using the hashtag #TRSummerShorts.
“I’m excited to help cooks everywhere create great backyard experiences with delicious food,” said Gallagher, Senior Vice President of Culinary and Purchasing for Romacorp, Inc. “I hope these tips and tricks will make our fans more confident grillers, and encourage them to experiment with new recipes this summer.”
About Romacorp, Inc.
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has more than 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened more than 40 years ago in North Miami, Florida.
Romacorp, Inc. also operates their new TR Fire Grill concept, a chef-inspired American bistro in Orlando, Florida with an additional location set to open September 2015 in Winter Park, Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit http://www.tonyromas.com. For information about our new TR Fire Grill concept, visit http://www.trfiregrill.com.
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